Strategic Management Quarterly

Factors Affecting Consumers’ Behavior Towards E-Shop in KSA
M. Shahzad Akbar, N. Zafar Azeemi

Abstract
This study aims to find out factors that may affect consumers’ online shopping behavior in Kingdom of Saudi Arabia (KSA). Although, KSA has the largest and fastest growing Information and Communication Technology (ICT) in the Middle East and the online shopping activities in KSA are increasing rapidly, it is still lagging behind the global development. The four factors–website design quality, perceived trust, perceived convenience and advertisings & promotions were selected from the available literature. A survey was conducted and questionnaire, that included 25 questions, was distributed randomly to a sample of 110 participants in Riyadh city (the capital and main financial hub of KSA). The collected data was analyzed by using SPSS software. The results indicate one hypothesis has been accepted. The findings of the study are analyzed and discussed further at the end of this paper.

Full Text: PDF     DOI: 10.15640/smq.v5n3_4a2