Strategic Management Quarterly

Designing the Ethnic Model of the Higher Education Applicants’ Trust Evaluation toward the National Education Measurement Organization
Dr. Seyed Samad Hosseini

Abstract
In the customer-oriented and customer appreciation decade, trust is considered as the source of validity and capital of each organization. The prosperity of a modern organization is based on trust. Within this context, National Education Measurement Organization (NEMO) is regarded as the public organization which increases the feeling of trust of its addressee towards itself. NEMO shall have special focus on trust and on ways to increase it in the addressee. With this as the base, the topic of the current research paper is to present the ethical model of ‘trust of volunteers in NEMO’. The concept of trust has been derived from the theories formulated by various scientists, prominent among them being Johnson, Colman and Zetomka. Discussions on trust have been explained from the perspective of the scientists of this field and have been taken as the structural apparatus of trust in NEMO. This paper tries to establish a theoretical relationship between these structures and the institutional variable of trust. This paper attempts to find answer to the basic question: “What is the most suitable and ethical model to establish trust in the NEMO?” In the attempt to answer this question through meta-synthesis, issues of validation, characteristics, outer images, services and similar entities were taken as the inseparable determiners of trust in NEMO.

Full Text: PDF     DOI: 10.15640/smq.v5n1_2a4