Strategic Management Quarterly

Stakeholder Approach to Evaluation of Tourism Development Plans Martin Lusticky, Vladislav Bina, Martin Musil


Abstract
Tourism development has its irreplaceable role in regional policy of almost all EU countries. The main goal of national and regional governments is to succeed in tourism market by increasing the competitiveness. The quality of strategic planning and plans can be considered as one of the most important factors of competitiveness of tourism destinations. This paper proposes a methodology for quality evaluation of tourism development plans by regional stakeholders which are crucial for tourism development. The evaluation results are used for selection of a benchmark from different Czech, Slovak and British regions by means of fuzzy TOPSIS method. The benchmark is analysed to identify transferable good practices. Subsequently, the quantification of the benchmarking gap between the benchmark and a tourism development plan of the Vysocina Region is realised. By means of the benchmarking gap analysis, the quality enhancement opportunities are identified and the good practices are used to eliminate the negative benchmarking gap.

Full Text: PDF     DOI: 10.15640/smq.v3n3a3